The garment export business from Pakistan is not limited. Effective marketing for import export business plays a crucial role in the success of the garment export business. Export orders can be generated through local or international buyers that are present in the country and receive export orders for international buyers from local industries. The second option for obtaining export orders is direct marketing in international markets and direct contact with potential buyers and/or participation in international exhibitions and trade fairs.
Instructions for Garment Export Business from Pakistan
Follow the given instructions to fulfill the export orders of garments. These instructions will help newbies in garments export business from Pakistan.
Export Order Sourcing
Getting export orders from several Pakistani buying houses can be a good starting point for marketing efforts. Prices offered by these buying houses may be lower than direct orders, but they can be at least a good starting point and good training experience for new exporters. After you get to experience how to handle export orders for garment export business, you can start exporting directing.
Trade Fairs and Exibitions
Regularly, visit international trade fairs and exhibitions, it provides vast opportunities for the business. In the exhibitions, you get to meet the international buyers, and you can negotiate the export orders with them. Register yourself with the trade development authorities to stay updated about such events. These authorities even provide complete support to visit or participate in these events.
Commitment with Buyers
One thing is for sure that whatever you commit with the buyer always deliver that. Commitment to the buyer in terms of price, quality, and delivery are basic parts for entry and growth in the export industry. Pakistan has lost a lot of business and goodwill because of this factor. Therefore, commitment to buyers should be taken seriously for each newcomer.
Quick Response
To be successful in the market, it is very important to actively and quickly respond to customers. The flexibility of the buyer in terms of his wishes and requirements can contribute to mutual understanding. Sometimes the buyer guides the manufacturer in terms of proper design, selection, and procurement of fabrics and accessories, quality control, and improvement in production. Some exporters lose the export order just because of the slow or late response.
Professional Marketing
Hire a professional marketing person for your export business because it will help you reach the international market properly. Marketing gives complete exposure to any business, and with right marketing strategy, you can achieve success in the import export business.
Best Quality
Always deliver the best quality product to your customers, especially in the garment export business it matters a lot. Some buyers may tell you to reduce the quality a little, to reduce the cost but if they don’t say that, deliver the best quality. Quality is the key to success in the garment export business. Always ensure the best quality at any cost.
Magazine Subscriptions
A local and international textile trade magazine subscription is the best way to stay updated in this field. Magazines give the latest trade and marketing information to the exporters. A magazine subscription is not necessary, but if you subscribe to the textile trade magazines, it will give you the heads-up over the other exporters.
Overseas Office and Warehouse
Many garment industries consider opening an overseas office or a warehouse in the potential market. The international office not only helps the garment factory with the sales, but it also helps them to stay updated with the design changes, market trends, and customers requirement. The presence of suppliers in the buyer’s country makes it easier for them to make an effective purchasing decision since in this case, the buyer receives the necessary products based on LDP (Landed Duty Paid) without the need for inclusion in the delivery and import procedures.
